The Effect of Presentation Flaws in On-Line Stores' Web Sites on Perceived Quality and Consumer Trust of the On-Line Store and Intention to Purchase
نویسنده
چکیده
This doctoral research in progress will examine the effect of presentation flaws of an on-line store’s web site on users’ perceived quality of the on-line store, trust in the on-line store and intention to purchase. The theoretical foundation of this research is multi-disciplinary. This study will examine several the factors that are likely to be instrumental in the formation of reputational impressions in an on-line store. A laboratory experiment will be used to empirically test the hypothesized relationships. The results are expected to contribute to both practice and research.
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